To target CXOs and IT leaders, we ran OOH campaigns at four key conferences: RSA, Gartner Security, AWS re:Invent, and Blackhat. The goal was to drive brand recall, visibility, and account conversions.

We focused on high-impact formats—airport dominations, digital spectaculars, and taxi toppers—supported by mobile retargeting through geofencing around event venues.

Results:

18.5M impressions (23% above goal)

$9.5 CPM (18% below target)

8,027 mobile clicks

4.5x industry benchmark CTR

The campaign not only exceeded performance targets but also became a talking point among attendees.

Case Study: Driving Sign-Ups Through Integrated OOH & Mobile in NYC & Chicago

To maximize reach and drive sign-ups, we targeted high-intent audiences in NYC and Chicago with a combined OOH and mobile strategy.

We deployed OOH in zip codes with a high concentration of frequent travelers and planners, using premium formats like Times Square digital spectaculars, bus wraps, and experiential activations. Geofencing around these locations enabled mobile retargeting of exposed audiences.

Results:

2.0M impressions (20% above target)

4,505 mobile clicks, driving increased sign-ups

2x industry benchmark CTR

The campaign clearly demonstrated how OOH can significantly enhance digital performance.